Rewiring DNA
Redefining Organisational Culture
Rewiring DNA is about embedding purpose and values into the everyday life of your organization. It’s not just about talking the talk—it’s about living it. We help create a shared sense of belonging, guiding teams through key moments and ensuring that when tough decisions arise, they are made with your values at the core.
Characteristics of Rewiring DNA
Characteristics of Rewiring DNA
Defining
When an organisation’s purpose or values feel unclear, it’s time to bring them into focus—turning them something everyone can understand and rally around.
Refreshing
When values still hold meaning but need new energy. This might mean using those values to inspire fresh ways of thinking and working, while staying true to what the organisation stands for.
Recreating
When the current purpose or values no longer align with where the business is headed. It’s about crafting a new set of values that reflect the Organisation’s future path.
Typical Challenges Clients Approach Us With
“We’ve grown rapidly, from 30 to 300 to 3,000 people in just seven years. As we continue to expand, we’re worried about losing our identity and becoming fragmented. How can we define and live our values daily, so we remain united as one company?”
“We’ve been around for 60 years and are the market leaders in our space. But it feels like the values that once drove our success aren’t being lived anymore. How can we reenergize our organization and shape the future through the lens of our values?”
“There’s a disconnect between our leadership’s vision and what our employees are doing on the ground. We don’t want to force this alignment through mandates. How can we reinforce what we stand for in a way that gets everyone on board naturally, without coercion?”
Purpose
Discovery
Alignment
Embedding Values
Purpose
Discovery
Purpose
Discovery
Alignment
Embedding Values
Purpose
Discovery
Purpose
Discovery
Alignment
Embedding Values
Purpose
Discovery
Outcomes
Purpose That Feels Real
A clear, genuine purpose that everyone can connect with—not just fancy words.
Belonging for Everyone
New hires integrate faster, and long-term employees feel renewed and connected to the bigger picture.
Faster Cultural Fit
New leaders and teams quickly understand the culture, what works, and how things get done.
Safe, Simple Conversations
Rewiring DNA fosters honest dialogue through stories and reflection—keeping things simple yet impactful.
In Action
Redefining Values and Culture for a High-Growth Startup
As a startup grew from 300 to 3,000 employees, it faced cultural challenges. New hires struggled to understand the company’s way of working, and new managers brought in their own values, creating disconnected subcultures. The leadership realized they needed a clear, unified culture to keep everyone aligned.
Using Flyntrok’s Rewiring DNA, the founders and leadership engaged in deep dialogue and shared stories to define the company’s cultural pillars and clarify acceptable behaviors. These conversations crystallized the core values, making them relatable for everyone.
The cultural pillars became part of everyday conversations, with employees sharing stories that reinforced the values. This approach made the culture feel real and accessible, helping the
team stay connected to a shared vision as the company continued to grow.
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