Format: Blogs

When the Task Disappears, Who Are You?

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When AI begins absorbing professional tasks, something deeper gets disrupted — our sense of who we are at work. Drawing on a century of identity theory and Herminia Ibarra’s work on career transitions, this post explores why the AI era is not just a productivity shift, but an identity one — and what that means for individuals and organisations alike.

Ten Years In. Still Handcrafting.

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Illustrated scene of a diverse group pausing at a road milestone marked 10, with a Flyntrok-branded van nearby. Some are reading, some talking, one playing guitar. A figure in the background points ahead down the road.

Still here. Still handcrafting. Ten years of organisational change work, built on craft, sustained by relationships, and pointed firmly at the road ahead.

Organisational Singularity: Explained Five Ways

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Organisational Singularity is the point at which an organisation stops waiting for humans to move knowledge around — and starts doing it by itself. But what that means depends entirely on where you sit. Here is the same idea explained five different ways — for a five year old, a college student, a new hire, an L&D head, and a CEO.

The Incentive Problem Nobody Designed

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A brass weighing scale with a stack of coins outweighing a small sheaf of papers, on a flat ochre background

Reward systems almost always measure what is easy to measure, not what actually matters. Over time, people respond to what gets measured. The gap opens up quietly, and then becomes very wide.

Organisational Singularity

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Organisational Singularity

Most organisations think they are adopting AI. A few are doing something fundamentally different — building systems that learn, improve, and compound on their own. This is Organisational Singularity, and it’s already underway.

How Small Teams Build Billion-Dollar Businesses

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Flat editorial illustration of a small group of five people gathered around a table in the bottom-left corner of a vast, empty open-plan office filled with unoccupied desks and chairs stretching into the distance.

Instagram sold for $1 billion with 13 people. WhatsApp sold for $19 billion with 55. Three things these companies share are neither complicated nor new. They were just waiting for the AI era to make the cost of ignoring them impossible to avoid.

The Pass Is the Race

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Minimalist editorial illustration of two stylised runners on a track, rendered in bold black, white, and gold. One runner reaches forward while the other extends a baton backward, with the baton suspended between their hands at the moment of exchange. Clean geometric silhouettes and strong contrast create a sharp, abstract composition.

Japan won Olympic silver at Rio with no sprinter in the squad who had broken ten seconds. They won it in the exchange zone. Through six months of practising the pass, not the race. Every organisation facing a leadership transition has something to learn from that twenty metres.